'Branding Services - 1' Video Lecture

Branding Services - 1

  • Course: NOC:Managing Services
  • Discipline: Management
  • Faculty: Prof. Jayanta Chatterjee
  • Institute: IIT Kanpur

    • NEXT LECTURE >> Distributing Services
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    Course Video Lectures What is Service? Evolving Service Markets The Service Customers Product Service Systems The Service Act Seamless Service Service Management Elements Core Vs. Supplementary Services Intangibility of Services Response to IHIP Challenges Process & Promotion Process Issues in Service Challenges of Services-1 Service Uniqueness -2 Consumer in the Services Flow-1 Service Consumer Behavior-2 Customer Co Creation of Services-1 Customer Co Creation of Services-2 Current Service Map to New Service Design Current Service Map to New Service Design. Case Study on Service Excellence - 1 Case Study on Service Excellence - 2 Services Excellence - Culture People in Services Position - Value Proposition - 1 Position - Value Proposition - 2 Branding Services - 1 Distributing Services Distributing Services. Network of Services Strategy for Service Businesses Strategy for Service Businesses. Strategy for Service Businesses.. Pricing - Basic Concepts Service Pricing Service Pricing. Service Quality I Service Quality II Service Quality III Service Complaints and Recovery Strategies Loyalty - Relationship I Loyalty - Relationship II Strategy Canvas - Service Portfolio Analysis Loyalty - Relationship Managing Partner Relationships Global Service Ecosystem - Contemporary Issue.. Service Ecosystem - Service Innovation Services as Systems: A Holistic Approach
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