NOC:Marketing Management-I Video Lectures

NOC:Marketing Management-I
'NOC:Marketing Management-I' Video Lectures by Prof. Jayanta Chatterjee, Dr. Shashi Shekhar Mishra from IIT Kanpur
"NOC:Marketing Management-I" - Video Lectures
Defining Marketing
Core Concepts in Marketing
Case Studies
Marketing of Services
Evolution of Marketing
Contemporary Issues in Modern Marketing Practices
Introduction to Competitor Analysis
Marketing Objectives
Strategy and Core Competency
PESTEL Framework
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