'Contemporary Issues in Modern Marketing Practices' Video Lecture

Contemporary Issues in Modern Marketing Practices

  • Course: NOC:Marketing Management-I
  • Discipline: Management
  • Faculty: Prof. Jayanta Chatterjee, Dr. Shashi Shekhar Mishra
  • Institute: IIT Kanpur

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    Course Video Lectures Defining Marketing Core Concepts in Marketing Case Studies Marketing of Services Evolution of Marketing Contemporary Issues in Modern Marketing Pract.. Introduction to Competitor Analysis Marketing Objectives Strategy and Core Competency PESTEL Framework Competitive Analysis Case Study Introduction To Marketing Information System Components of a Marketing Information System Marketing Research Process MDP and MRP Exploratory Research Exploratory Research - Continued Causal Research Measurment and Scaling Questionnaire and Sampling Sampling Techniques Data Collection, Preparation and Analysis Multivariate Data Analysis Introduction to Consumer Behviour and Need Re.. Information Search Socio-Cultural Influences on the Consumer Buy.. Psychological Influences on Consumer Buying P.. Evaluation of Alternatives Purchase and Post Purchase Evaluation
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